Fahrenheit 313 / Media relations · Sneaker culture
Detroit roots. A story that keeps moving.
From sneaker culture to Street Corner Classic: bringing Fahrenheit 313’s business and community stories into the spotlight.
In the news
Sneaker culture, entrepreneurship, and community
01
The challenge
Raise awareness for the store’s March 13, 2020 grand opening as concern around the pandemic grew.
02
The approach
IM conducted media outreach around the opening and the story of the Detroit sneaker exchange.
03
The impact
IM’s original case study recorded seven pieces of coverage for the grand opening alone—not the brand’s lifetime total. Fahrenheit 313’s wider story includes its Fire Exchange app, giving back to Detroit students, and television coverage of its Street Corner Classic charity softball tournament.
See the story in action
FOX 2 DetroitThe NeighborhoodsMetro TimesBLACModel DThe Detroit News