IM Public Relations + Branding was tasked with raising awareness around Anteel Tequila, the company's rebrand, expansion to various states, and the fact that they are the only Black-owned tequila company in the United States.
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Over the course of a year, Anteel Tequila reached 2.5 million readers and viewers via secured broadcast, print and online media opportunities.
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IM Public Relations was hired by Detroit actress, artist, and entertainer, Jai Fears, to help strengthen her online presence and bring attention to the release of her debut project, Gemini.
Following the website redesign, Jai Fears' online visitors increased by over 400% and she was introduced to nearly 50K readers and viewers via broadcast, online, and print media opportunities.
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The Detroit Experience Factory is Detroit's most well-known tour and experience organization. Challenged with facing the COVID-19 pandemic, DXF was forced to tailor their current tour and Detroit experiences to fit into the world's new "normal."
The IM Public Relations team conducted targeted outreach to help raise awareness about their COVID-safe tours, both in-person and online.
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Fahrenheit 313, Detroit's hottest sneaker exchange, planned to host their grand opening on the infamous 313 Day (March 13th, 2020). To help raise awareness about their doors opening, Fahrenheit sought out support from the IM Public Relations team.
Despite rising anxiety around the COVID-19 pandemic, the IM PR team secured seven pieces of coverage around their grand opening.
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