IM Public Relations + Branding

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Autism in the D / Media relations · Awareness + inclusion

More visibility. More room for everyone.

Supporting a woman-led mission and the press run around its sixth annual awareness walk.

3K+

attendees at the 2026 awareness walk, as reported by IM

Event attendance is a client milestone, not a measure of media reach or a claim that PR alone drove turnout.

Families taking part in a Detroit Autism Day Walk, from Autism in the D’s official website
Detroit Autism Day Walk · Photo: Autism in the D; organizational archive, event year not specified
01

The challenge

Help bring the Autism in the D mission and annual awareness walk into the public conversation.

02

The approach

IM worked with founder Tiera Moultrie on a press run around the event. In the agency’s April recap, Iesha highlighted the founder’s willingness to embrace each media opportunity.

03

The impact

IM reported more than 3,000 attendees at the awareness walk. The campaign recap celebrates that community milestone and looks ahead to the organization’s adaptive and inclusive kids-gym plans.

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