IM Public Relations + Branding

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Anteel Tequila / Media relations · Consumer brands

A growing brand. A national conversation.

Introducing more people to the story behind Anteel Tequila as the brand entered its next chapter.

2.5M

readers + viewers reached over one year

Forbes feature on Nayana Ferguson, supplied from Anteel’s Instagram archive
Forbes · March 31, 2020 · Article image credited to Cyrus Tetteh
01

The challenge

Build awareness around Anteel Tequila’s rebrand and expansion into new states.

02

The approach

IM supported the brand with media outreach, securing opportunities across broadcast, print, and online outlets.

03

The impact

Over the course of a year, secured media opportunities introduced Anteel Tequila to 2.5 million readers and viewers.

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