Jai Fears / Brand support · Music + entertainment
A debut project. A bigger stage.
A stronger online presence and a media campaign around the release of Gemini.
400%+
increase in website visitors following the redesign
01
The challenge
Help Detroit actress, artist, and entertainer Jai Fears strengthen her online presence and bring attention to her debut project.
02
The approach
IM paired a website redesign with broadcast, online, and print media opportunities to introduce the artist and her work.
03
The impact
Website visitors increased by over 400% following the redesign. Media opportunities introduced Jai Fears to nearly 50,000 readers and viewers.